MPS Decision Maker Tracking Studies
- Insights into: Customers
- Purpose: Developing marketing, sales and branding programs
- Answers: What are key purchase criteria? How is my brand performing, and why?
- Reports: Decision Maker Studies, MPS Vendor Performance Benchmark
- Insights into: Technology
- Purpose: Product planning, technology partner selection, competitive analysis
- Answers: What new tools and technologies are being developed?
- Insights into: Competitors
- Purpose: Developing competitive knockoffs, executive briefings, strategy development; training the sales team, developing competitive briefs for field organization
- Answers: What are my competitors doing? What are their strengths and weaknesses?
- Insights into: Market Dynamics
- Purpose: Targeting specific markets, allocating resources, measuring market position (market share)
- Answers: How big is the market? What does the MPS market look like in other countries?
- Insights into: Channels
- Purpose: Channel strategy development, developing competitive response programs, anticipating competitive actions
- Answers: Which channel partners are successful and why? How are competitors approaching the channel?
To become a client or for further information contact:
David Brown
+1 859.846.9830 ext. 109
dbrown@photizogroup.com
