Research

The managed print services market is at a reckoning stage with early bird players like Xerox, Canon and HP dominating the India landscape. Given the size of the opportunity, there are indications that additional players will enter the market. Ricoh is driving an MPS initiative called MDS. Lexmark has recruited a country manager. The Indian MPS stage is currently well populated not only by OEMs and System Integrators, but also managed service providers led by IT and copier resellers. As the MPS-edge is slowly cutting through skeptical mindsets, apprehension is giving way to an increased awareness and buy-in of the potential customer base. This report discusses the above observations and includes sections on the major players and a SWOT analysis on each.

This report contains information that marketing managers and competitive analysts would like to know about China, one of the fastest emerging managed print services markets. This special country report will help the reader gain a better understanding of the market opportunity in the complex Chinese environment, with the objectives to create successful programs, sales strategies and support infrastructure for the market. Photizo Group has reached out to local contacts, scoured the Web for information and researched public sources in order to provide a complete view of China’s market. In addition, Photizo has included excerpts of primary research related to vendors’ brand equities and decision markers’ purchase trends in the industry.

This study is a critical tool for dealers and resellers to measure, evaluate and guide their transition towards a profitable, service business. For those who have already made the transformation to Hybrid Provider, this study provides a concrete reference point for realistic goals and benchmarks. OEMs will gain an understanding of what a successful Hybrid provider looks like.