Beyond the Printer: Do You Know Your Customers?
Presented by Kent Dunn, Vice President of Sales, GreenPrint
Managing print devices has long been the domain of the managed print services (MPS) industry. Conversely, managing the people that use print devices has been an area that MPS providers have generally shied away from, if not altogether avoided. In doing so, a huge set of opportunities to increase profit margins and drive substantial savings for customers has been missed. This presentation will address the importance of measuring and understanding the relationships between people and print (i.e., who prints, how much, where, what, and when), strategies for engaging end users to drive efficiencies into the print environment, and technologies that can help make the engagements successful for all parties involved.