Presented by Ken Schmidt, former director of communications at Harley-Davidson Motor Company.

As the former director of communications for Harley-Davidson Motor Company, Ken Schmidt played an active role in one of the most celebrated turnarounds in corporate history. On the brink of bankruptcy, Schmidt was asked to revive Harley-Davidson’s image and create demand for its motorcycles. The business transformed from an equipment sales model focusing on people and processes. In a few short years Harley-Davidson became one of the most visible brands in the world. As Schmidt tells Harley’s story, he’ll share insights into building relationships, validating customers in the buying process and differentiating your business with services.